This webinar focused on how to use social marketing strategically to achieve system of care (SOC) expansion goals. The TA Network provides an overview of technical assistance and resources on social marketing that will be available this year. Presenters, including our Communications and Social Marketing Lead Jameson Cardenas, then focused on the National Children’s Mental Health Awareness Day in May 2019. Plans for the national event will be shared, along with examples highlighting effective approaches in states, communities, and tribes to use Awareness Day activities and materials to engage stakeholders and generate support for children’s behavioral health and SOCs. This webinar is a part of the System of Care Leadership Expansion Learning Community.